Magnews Q
Ask Q: new suggestions and support for automated flows too
Ask Q has been enhanced with new capabilities to support users with automated flow-related queries too. Responses can now include follow-up suggestions, proposing useful actions or insights to continue the activity. An improvement designed to make the interaction more guided and continuous, helping users navigate features more easily and get more value from Q’s answers.
Assets and templates
Email preview: a simpler and more personalized preview experience
The communication preview has been improved to make reviewing your emails faster and more intuitive. The selection of language and contact used to display the email has been reorganized for greater clarity. In addition, contacts used for previews are now stored, allowing you to quickly find the most recently used or your favorite ones and speed up review and validation activities.
Collapsible and renamable sections for managing longer and more complex designs
n the email communication designer, it is now possible to collapse and expand sections and rename them easily, making it simpler to navigate and work on long and structured designs. Sections can be collapsed to reduce visual clutter and identified with a custom name that remains visible when collapsed. A new feature designed to improve organization, increase design readability, and make work in the designer more fluid and controlled.
“Undo” and “Redo” also available in the landing page and on site message designer
In the landing page and on-site message designer, Undo and Redo commands are now available to quickly revert or restore design changes. The change history is managed per single page, so users always remain in control while working in the designer. A feature that makes design activities smoother, reduces the risk of errors, and simplifies review tasks.
Export texts for multilingual email translation
In multilingual communications, it is now possible to export all texts to be translated and already translated into CSV format, directly from the translator view. This export allows you to work on content outside the platform and facilitates collaboration and comparison with translators or teams, even if they do not access magnews. A new feature that makes language management simpler, more flexible, and easier to integrate into existing flows.
To speed up the process, you can also rely on Q Translator, which supports content translation using artificial intelligence.
Mass deletion of archived and draft communications
It is now possible to delete multiple communications in a single operation by selecting them directly from the list of sent or draft communications. This feature simplifies the cleanup of very large lists. Deletion is performed in a controlled way and is consistent with the communication status: sent communications that are not yet archived or communications scheduled for sending cannot be deleted. This reduces the risk of errors and ensures that only communications that are no longer needed are removed.
Create templates with a reference brand kit
In the template editor, you can now choose a starting brand kit when creating or editing a template. This option allows you to design templates by immediately considering the visual identity of the reference brand, making colors, styles, and fonts consistent with the context in which they will be used. A new feature that simplifies template customization and helps maintain greater consistency between brands and communications.
New social channels available in the brand kit
The brand kit now includes new configurable social channels: Weibo, WeChat, and Phone. Adding these options makes it possible to represent brand touchpoints more completely and maintain consistency across all communication channels in use. An update that increases flexibility in managing brand identity.
Automated flows and automation
New automated flow node for executing API calls
A new action node for executing REST API calls is now available in automated flows, allowing external services to be integrated directly into flows. The node lets you configure endpoints, methods, and parameters, and save the response into an automated flow variable, making it possible to extend processes with custom logic. A new feature designed to increase automated flow flexibility while maintaining clear control over execution.
Discover the node for API calls
Online documentation accessible directly from automated flow nodes
Each automated flow node now includes a direct link to the help center documentation, visible in the drawer under the node title. This allows users to immediately understand what a node is for and how to use it, without leaving the flow. A guide always at hand that simplifies automated flow configuration and makes using even the newest nodes more immediate.
Find out more about automation
Profile Studio and contacts
Multichannel engagement and overall contact value
Engagement calculation has been extended to consider all communication channels, not just email. Engagement is now calculated separately for each channel used (such as email, SMS, WhatsApp, or other channels), as well as a global engagement value, which represents the highest value among the different channels. The new data is visible in each contact’s profile and can be used as a filter in the contact list. If you only send emails, you will not see any changes on your contacts. This update provides a more complete and realistic view of contact engagement, valuing interactions across all active touchpoints.
Export activity history from the contact profile
From the contact profile, it is now possible to export the activity history and download the data for external analysis or consultation. The operation shows progress and export outcome, making it clear when the CSV file is ready for download. A feature that simplifies access to contact data and ensures reliable and controlled data management.
Reports and Insights
Journey report: email client and device analysis
In journey reports, a new view dedicated to email clients and devices is now available, aligned with the one already present in communication reports. Information is organized into clear, navigable cards, with distribution and detail views, and can be filtered by audience or contacts. An update that helps better understand how messages are read across different contexts.
Richer and more detailed asset conversion cards
In asset reports, the conversion card provides a summary of the performance generated by each asset (communication, automated flow, transactional message, landing page, on site message). This view has now been enriched with new indicators, including the number of contacts who converted, the date of the last conversion, and minimum, maximum, and average values per contact. An update that makes reports more complete and facilitates analysis of conversions associated with each asset.