Consolidated and enhanced conversion target report
With a view to continuous improvement, we collect your suggestions and feedback to improve and make more effective what we have done so far.
The conversion goal report already had a lot of conversions information, the assets that led to the conversions and also statistics, as well as value, on parameters.
What else do you need to know about conversion goals?
What days and times are my contacts most active? When should I send communications to my contacts or, in general, urge them, to get an answer?
We added a graph showing the distribution by day of the week and time. In this map, the more intense the color, the higher the number of conversions, on the corresponding day of the week and hour. The gray squares indicate that there were no conversions at that time.
One app for 2 new channels: Whatsapp and Telegram
With the MessengerPeople connector you can manage WhatsApp for business and from now, the Telegram channel too.
With the new version of the MessengerPeople app you can send notifications and reminders to your contacts, directly from the platform.
- The Whatsapp channel uses the contacts Cellular system field.
- The Telegram channel uses the Telegram ID field that is created when the app is installed.
Essentially, the platform provides you 2 additional channels which you can send communications, transactional and workflow messages with.
Friendlier filters on contacts
We changed the filters look, especially the contact lists ones.
Filters are structured according to "descending levels", tree like. When you filter on a field or statistical information with many levels, it is necessary to remember the path taken to reach the filter. Now these are displayed right above your chosen final filter.
In addition, in these lists we have added "on top" filters.
New highlighted business fields
Choose from the database which are the important contact fields, the ones you want to keep in evidence and know how much and how they are valued for the whole database. If you choose single selection fields, now you can see, in addition to the value in the contact card, also the summary in the database home or in the Profile Studio dashboard. The summary is a linear graph that shows the options in proportion to how much they are valued. Hovering on the graph opens the legend with the labels and the options percentages.
Example: The satisfaction level of contacts who made a purchase.
Apple's openings estimation funnel also available for the automated flow
As already done for the communication funnel, we added a funnel with the estimate of untrusted email openings, from Apple proxies.
In the classic "Email" funnel, only openings considered reliable are counted. We have therefore introduced a second funnel, in which the openings data (opened emails, unopened emails, open rates and click-to-open rates) represent an estimate of the "probable" openings: how many emails could have been opened? The data is therefore greater than the classic funnel and intends to represent an estimate of the realistic data.