Monitor conversions from the web
Not to miss out valuable information, we also record conversions that come from clicks on on site messages and landing pages.
Conversions that you probably already achieve, but of which you do not know the value. So now you can track your contacts' conversions more accurately and with the most correct provenance.
In the conversion target reports, you will find updated values that also count these new conversions. As for the list of assets that contributed to conversions, they will be represented as a web channel with an indication of the type of asset: on site message or landing page.
How much are your automated flows converting?
We started implementing the automated flow report on Matilda. The report contains revised data already visible on the classic version and new insights, in particular you can find out how much your automated flow converts.
In the report you first view the card of the targets that converted from the automated flow messages.
Each conversion target has its own tab and for each target you will find: the number of conversions, the total value, the average value, the conversion rate and the date of last conversion.
Update on the communication report
Do you remember what happened? Apple focused on the privacy of its customers and now asks for confirmation or not to track the opening of emails from its devices.
Magnews, soon after, started a separate tracking for trustworthy and untrustworthy openings, and in order to have a projection of the openings data that can be comparable with previous KPIs, it invents the estimated funnel. In addition to the reliable data (based on the reliable openings), a second funnel is displayed, which contains an estimate of how many contacts to realistically consider as having opened. Our customers found this data interesting, so we decided to add it to the exportable communication reports as well.
Contacts importer operation also updates unsubscribed contacts
When doing an import and update contact operation, you can now choose whether to also update unsubscribed contacts.
This option has been introduced in both the manual import and the scheduled task.
Unsubscribed contacts belong to your magnews database, so you can keep their data up-to-date. Although you cannot do direct marketing activity on these contacts, you may be in contact with them through activities not related to marketing consent.
- Web experience. You may have contacts who have unsubscribed from your newsletter so as not to receive communications, but who frequently access your site and purchase by clicking on promotional pop-ups. If you could not keep the personal and purchase information up-to-date, you might not be able to display the pop-up for these contacts who would then stop converting.
- Marketing automation. Service flows, such as post-purchase communications, do not require marketing consent.
- Social adv. You can do retargeting on social media (Facebook, AdWords, LinkedIn) using audiences consisting of contacts relevant to you regardless of their status on magnews.
- Insight. Keeping your data up-to-date allows you to always have complete and consistent insights. With business fields for example, you can always have relevant information (e.g. the average receipt of your customers) at your disposal across the entire database, regardless of the status of the contact.