Brand protection score! What impacts your deliverability?
Our new implementation allows you to keep an eye on your communications brand score and gives you tips on how to increase it to improve deliverability.
You pay attention to every detail of your email: graphics and layout, headlines and text, colors, links, images ... magnews does everything possible to optimize the delivery part ... after all this it would be such a shame not to reach the inbox of the recipients. The email has to be as good as possible, but for your contacts to open and read it, first you need to be sure you've done everything in your power to reach them.
SMS marketing with magnews
If you have the SMS channel active on our platform, you already know that magnews allows you to send easily on this channel. On the new Matilda interface, you will find the new SMS designer and an improved preview with a good approximation of how the message will be displayed on smartphones.
Cross-channel tags, between communications and web
Magnews allows you to assign one or more tags, to identify the interests of your contacts.
Suppose we tag a content belonging to an email, a communication and web pages on your site with the same tag. So, for example, if we are talking cinema, we can associate pages, emails, sms, articles with the tags noir, horror, comedy... If you want to know, without distinction, how many interactions your contacts have made on the tag "comedy," you can use the new filter by tag.
Shopify 2.0. On line the evolution of the connector
The 2.0 release of the Shopify connector includes several updates and improvements: you can import the history of all orders by choosing recency; you can import and synchronize Shopify customer tags; in communications where you use the "Shopify one-to-one" template you can display the last order with information and products; you can set up automatic updating of single selection or multiple selection type fields; you can unsubscribe from Shopify contacts using List-unsubscribe.
Developers
We have added the following REST functions on contacts:
- batchmerge: to update the data of several contacts by batch.