Preview text: more visibility in the inbox of your contacts
Preview text (aka pre-header, from insiders) is a tool visible in almost all mail clients and smartphone previews, usually after the subject. From the contact's point of view, this text gives an idea of the topic and, together with the sender and subject, makes the contact decide whether to open your email or not. This tool is still little known, but it has a significant impact on your communications, so you should not skip it.
If you are still not familiar with preview text, you are about to find out what it is, what it is used for, and how to use it in magnews.
If you already know it, let's show you what's new in magnews and how we've made it even easier to use it today.
Tag site advances on reports (SMS also)
Tags are labels you can use to mark or qualify communication content or communications themselves, whether email or SMS: assign tags to identify contact interests.
In the last release 27.10 we added on Matilda in the contact's home page a tab that shows about the contact's interaction with tags, and new filters that allow you to find contacts according to these interactions.
In this latest release we have updated the communication and journey reports to add, there too, the interactions recorded by the tags, regardless of the sending channel (email or SMS).
Deliverability and brand reputation score: even easier with magnews
We implemented a wizard to create (and edit) web domains and sender domains.
This implementation is a follow-up to what we did in the last release to keep track of the brand score of your communications.
Matilda's Audience in the magnews Guide
With this version of magnews we bring to life the documentation regarding the new Matilda interface, starting with a small but significant topic, Audiences. We chose this as the first topic because on Matilda the management of audiences has changed significantly from the Classic interface, becoming simpler and more usable. We remind you that the audiences you create or edit from Matilda will be the same ones you will find later when accessing the Classic version, and vice versa.
In the magnews user guide, under Matilda, you will find the new pages with an overview of what audiences are, how they can be used, and how they are built and managed on Matilda.
You can reach the guide from the user menu, either from the classic interface (top right) or from Matilda (bottom left).
Developers
- We added the speedPerMinute option to the SOAP sendNewsletter function to slow down the sending speed.
- We modified the REST simplemessages function: if you use a template and do not specify a sender for an SMS message, the sender of the template is used.
- It is now possible to include idnewsletter and idwfsession when querying the simplemessages system table.