Undo (Cancel) and redo (Repeat) in the email designer
You can finally explore all the possibilities of the Inspire template, experiment with different solutions, and go back without losing any of the work you've done.
From the moment you open the email designer, your changes are tracked: for each change, you have the “Undo” button available, which cancels the change, and “Redo” which repeats the change and restores the content as it was before.
Undo and redo in the email designer
Explore dynamic audiences in the new tree view
Dynamic audiences are created by choosing the rules by which contacts either belong or do not belong to the audience. You define the rules through a filter on the values of the contacts' demographic fields, reports, and behavioral data. When a contact meets the specified value, they automatically become part of the dynamic audience.
You can explore dynamic audiences in the new tree view, nested according to their hierarchy. Read the article to rediscover dynamic audiences.
Automate WhatsApp conversations with new automated flow templates
In this article, we introduce automated flow templates that you can use with the WhatsApp Business app to facilitate the optimization of your business communications. By leveraging the capabilities of nodes designed for WhatsApp and the characteristics of message templates, you can design automated flows that help you manage conversations with your contacts as automatically and efficiently as possible.
Automate WhatsApp conversations
From Facebook Connector to Meta for Business
Following Meta, we have renamed the magnews Facebook app to Meta for Business. The app allows you to automatically import contacts from Meta lead acquisition forms, speeding up subsequent nurturing flows. You can also export contacts from magnews databases to create audiences that can target customer contacts on Meta, using them for retention, cross-selling, and up-selling campaigns.
In the documentation, you can see how the app has been revamped for use on Matilda.
Greater reliability in tracking with server-side goals
Conversion goals are a simple yet powerful tool in magnews that allows you to track important actions for your business, such as purchases, and link them to your campaigns and the various actions you have taken.
Magnews allows you to create two types of conversion goals: client-side and server-side. Find out what “client-side” and “server-side” mean and how to choose the most suitable type of conversion goal.
Client-side or Server-side: how to choose the most suitable goal type