The Google Analytics app allows you to automatically add UTM parameters to links in your email communications, making it easier to integrate with web analytics tools.
Customize tracking profiles
You can create multiple tracking profiles to use different UTM parameters depending on the domains. The parameters will be automatically added to all email links that belong to the specified domains.
You can also include the type of asset the link comes from, which can be set to: campaign, transactional, or workflow.
UTM for Google Analytics
With the default configuration, you already have the key parameters used by Google Analytics:
- utm_source: traffic source, in this case magnews
- utm_medium: communication channel
- utm_campaign: marketing campaign, i.e. the journey name.
Not using Google Analytics?
If you are using a tracking system with parameters different from the standard UTM set, you can add or edit them directly in the configuration.
If your analytics system requires landing on an intermediate site before reaching the final link, you can enable the advanced mode and easily manage this by entering the redirect URL and the necessary parameters.
If your case combines a tracking system and UTM parameters, you can also handle this from the advanced mode.
UTM parameters preserved
If you manually enter a UTM parameter in the designer, it will be preserved in the final link and will not be overwritten during tracking. This can be useful in case you occasionally need to apply a different parameter.