The Subscribers check up functionality is an effective tool for assessing the quality and health status of your contact database.
This service allows for the verification of unreliable contacts, identifying dangerous email addresses and obsolete, incorrect, or disposable domains.
The verification activity helps to improve the sender's reputation with Internet Service Providers, increase contact interaction - the so-called engagement - and optimize the results in terms of delivery and reputation.
Regular use of this tool helps to decrease the number of emails that do not reach the recipient (bounce) and reduces the risk of complaints due to receiving unwanted communications, contributing to the improvement of deliverability performance.
How to use the subscriber check
To use this tool, from the Profile Studio menu open the database you want to run the check on:
At the top right, you'll find the Check subscribers button:
Once you enter the section, you can set a filter to narrow down the number of contacts to apply the check to. If you want to run the check on the entire database, simply click the Start analysis button:
Once the check is complete, the analysis result will be displayed:
Select from the dropdown menu the action you want to take (Unsubscribe or Suspend contacts) and click the Start button in the top right.
A pop-up will open where you can confirm or cancel the operation:
Click Yes to proceed, and the contacts will be suspended and/or unsubscribed, based on your choices.