Landing pages are a strategic tool to grow your email database in a targeted and compliant way. With magnews you can easily create them, integrate them with your marketing automation activities, and collect consents safely and securely.
Let’s discover together what they are, how they work, and how to build an effective one in just a few steps.
What is a lead generation landing page?
A lead generation landing page is a web page designed with a specific goal: turning visitors into qualified contacts by getting them to subscribe to your email list.
Through an embedded form, you can:
- collect useful information such as email, name, location, job title, interests;
- obtain consent to send commercial communications, in line with GDPR.
With magnews you can customize every form field, automatically link the data to your database, and start automated communication flows from the very first contact.
Landing page vs website: what’s the difference?
Unlike a website, which has multiple purposes (branding, SEO, sales), a landing page:
- has a single goal: acquiring new interested contacts;
- doesn’t include navigation, to keep focus high;
- is designed to maximize conversion, with targeted content and a single call to action.
With magnews you can create completely standalone landing pages or ones connected to multichannel campaigns, in just a few clicks and without technical skills.
How to attract new contacts: content and value
To generate effective leads, offer valuable content in exchange for a subscription. You can choose between two complementary approaches:
Offer premium content (lead magnet)
Encourage the user to leave their details by offering:
- Ebooks or practical guides
- Webinars or tutorials
- Coupons or exclusive promotions
With Magnews you can automate content delivery immediately after subscription.
Promote the benefits of the newsletter
Clearly explain what subscribers will receive: practical tips, discounts, members-only content, exclusive previews.
Why use magnews to create landing pages?
Here are the advantages of using magnews for your landing page rather than creating it directly on your website:
- Simplicity: use the drag & drop editor to build the page and independently manage publishing without needing IT support.
- Flexibility: choose which fields to collect, link them directly to the target database, customize the visual style using what’s already set up in the brand kit, and trigger automation flows on the call to action.
- Reliability: collect consents in a tracked way and compliant with GDPR, so you can engage contacts safely.