Journey
Collect feedback with NPS and ratings
You can turn feedback collection into a simple (for contacts) and useful (for you) experience by including NPS (Net Promoter Score) questions or ratings. You can use icons, symbols and colours to simplify the collection of opinions, increasing customer interaction and engagement.
In addition, you can integrate these questions directly into emails. You find these tools in the Inspire template, by choosing the NPS element.
Message library also for landing pages and on site messages
It is possible to create messages that belong to landing pages (or on site messages). In the form button you can add the action ‘Send email’ or ‘Send SMS’, to create a transactional message that can also contain the responses that the contact provided in the survey.
These messages are portable: if you export or import the landing page (or the on site message) the messages with all the content and styles will also be exported and imported. If you copy the landing page (or the on site message) then its messages will also be part of the new landing page.
Automated flow: in the ‘Wait’ node added possibility to exclude certain days
The wait node, within the workflow, allows you to wait for some time before continuing in the flow. We have added the possibility to exclude days on which the session does not continue. You can exclude a specific day (e.g. 04/20/2025), a day of the year (e.g. 01/01 excludes the first of the year) or a day of the month (e.g. 01 excludes the first day of all months).
Communication: simplified choice of channel
If you have multiple channels available in your account (e.g. email, SMS, WhatsApp Business, Messenger) you will see a small change when you create a new communication. The choice of channel has been simplified to make it clearer and faster.
Remember that you can set the default for the preferred channel, and possibly block it, in the journey setup.
Landing pages and on-site messages: news for the message library
It is possible to create messages/communications that belong on landing pages (or on site messages).
How to do this? If you have a survey, in the form button, you can add the action ‘Send email’ or ‘Send SMS’ (if you have the SMS channel available in your account). From here you can create a transactional message that will also be visible from the landing page, in the ‘Messages’ tab.
These messages are now portable: if you export or import the landing page (or the on site message) the messages with all content and styles will also be exported and imported. If you copy the landing page (or the on site message) then its messages will also be part of the new landing page.
New journey creation mode
If you need to create a new journey with the same settings as another one you already have in your account, you can use the ‘Copy journey setup’ option on the main page of the journey to be copied.
You only need to enter the name of the new journey in which all settings (default sender, languages, channels, web pages, default recipients ...) and the brand kit (logo, colours, fonts ...) will be replicated.
New version of Q Translator
If you use multilingual communications, you can use the new version of Q Translator, magnews' AI-driven translation app. From your multilingual communication access the translation page and then use one of the purple Q Translator buttons.
From the Connect > Q Translator page, you can view your consumed and available credits at any time and revoke your account user consent.
More details for communication templates
The communication template library used to be a simple list of imported templates. Now, for each template, you can access its home page and perform certain operations from there separately:
- Change settings: you can change the name or define whether the template should only be accessible from certain journeys.
- Change thumbnail: you can replace the thumbnail (which you see when choosing a template when creating a communication) without replacing the entire zip file.
- Import a new version: replace the template by deciding whether a minor or major version.
- Export the template.
News for transactional automated flow messages
On the home page of each workflow where you use a node that sends messages (Send message, Q Message, Send private message) you have the message library.
Here you find all automated flow messages, with name and status. You now also have an indication of which node it belongs to.
Some changes to the workflow messages were also implemented to make it more fluent and transparent.
Filter transactional messages sent to contacts and users by status
By going to Monitor > Sending > Transactional Mmessages you have a list of all transactional messages sent from your magnews account, both to contacts and users.
In addition to the classic statuses (error, pending, sent ...) you now have the possibility to have a more specific status highlighted immediately.
If the message has bounced, you can see directly, from the badge in the list, whether hard or soft bounce. If the message was received, you can see if the recipient took an action on the message: converted, clicked, opened. You can also filter messages with the on top filter on status.
Contacts
New values for contact engagement
In addition to the value of the contact's engagement, we added new values in order to know what the previous engagement was, in case there was a change. Example: now the contact is Ex-opener but until 2 March it was Opener.
- Previous engagement: previous value of engagement
- Date of last change in engagement: the last time engagement changed
You find the two new filters that you can use, e.g. from the contact list or in an automated flow node. If they are not valorised, this means that there has been no change, i.e. the contact has always kept the same engagement value.
Millions of contacts and complex rules? Activate on demand audiences
If your dynamic audiences require a high viewing time, you could use audience on demand, which updates the contacts that are part of the audience only when you explicitly request it, ensuring a faster process when you need to use the audience.
To activate on-demand audiences, change and activate the functionality, you can go to the global database setup.
Insights
Migration to Matilda: transactional reports
If you use transactional messages you can assign them a ‘Type of transactional message’. This can be useful for grouping transactional messages (transactional communications, automated flow messages, landing page messages or on site messages) by subject or type or by contextual area.
The transactional type report takes into account all transactional messages that have that type. e.g. how many emails were converted with that type. The report, which was available on the classic interface, has been ported to Matilda to be available to all new accounts.
Manage
Configure the technical sender domain on magnews
The technical sender domain is the Return-Path domain, also known as Mail From, Envelope From. It is the domain that is identified by mail providers as the server that sends the emails, and is therefore essential for the delivery of the emails.
On magnews you can align the technical sender domain and sender domains to improve your brand reputation and email deliverability.