Insight
How high are your communications converting?
We have introduced some important features to help you better monitor the performance of your communications by directly displaying the number and value of conversions generated by your newsletters. Access Insights, in the list of communications, to see at a glance how much each communication has converted.
The page provides a drop-down list for selecting one of the configured conversion goals (either client side or server side). By selecting the target, you will see the conversions directly related: to it: number of conversions and total value converted by each communication, allowing you to identify which campaigns are really performing and make immediate adjustments.
You can choose the conversion goal you want to see as the default when you access the page. To do this, access the list of conversion goals from Journey Lab and use the ‘Default goal’ button at the top.
You will have an immediate view of the conversions made through your campaigns, facilitating performance analysis and strategic decisions.
Journey Lab
Template implementations for more effective communications
Several changes have been implemented that optimise use, making the management of communication templates smoother and more immediate.
Thumbnails at a click
In the new release, we present a feature that makes the creation of thumbnails for communication templates easier and more efficient. Now, when you publish a template, with one click, the thumbnail of your template will be generated automatically, using a screenshot of the template itself. This allows you to have a thumbnail ready without any further steps, saving you time and ensuring an effortless professional appearance.
When you use the ‘Save as Template’ option from the designer of a communication, the automatic thumbnail will similarly be generated.
Duplicate your templates, more creativity in less time
Duplicate your template in seconds, retaining all settings and customisations, so you can focus your creativity on new content instead of starting from scratch. The implementation includes a new ‘Copy’ action available in the communication template home and template list. By clicking on this action, a modal will open asking you to enter the name of the new template. Once confirmed, the settings of the source template will be copied. The shared catalogue and the template thumbnail will also be copied. This new functionality makes the process of creating and managing your templates smoother and less time-consuming giving you more room for creativity. Template copying is also available for landing page and on-site message templates.
Change template with flexibility
Previously, when changing the template of a communication, magnews kept automatically the compatible content between the two templates in the design. You now have the flexibility to maintain this behaviour or start from scratch with the new template, aligning the content of the email with the default of your chosen template.
Workflow: comparison with the start of the session
We have introduced an option in the automated flows, in the Check condition node, which allows you to compare a date with the start of the contact's session within the workflow, allowing you to use filters such as: ‘did the contact regain after entering the automated flow?’.
We have added a preset to simplify these comparisons: ‘date same as or after start of session’. Analysis of contact behaviour becomes more precise and targeted.
New status badges in automated flow messages
We have improved the visualisation of message status in automated flows, making the experience more intuitive. Now, it is no longer necessary to enter the node to check the message: the status is shown directly in the flow designer through distinctive badges.
The badges indicate whether a message is in ‘Draft’ or ‘Under Review’ status, thus giving an immediate understanding of the status. This functionality has been implemented for the ‘Send Message’ and ‘Send Private Message’ nodes, making automated flow management clearer and faster.
Tailor-made SMS shortlinks
We have introduced the possibility to configure the length of SMS shortlinks, making the process more flexible. Currently, the default length is set at 7 characters, but if you wish to change this, please contact your sales representative for more information.
Profile
Simplifications in the use of date filters
We have enriched the filters with new presets that simplify navigation and filter management on dates.
More comprehensible options have been introduced to replace the previous ones: ‘is after’ (instead of a less comprehensible ‘in the future’), ‘is before’ (replaces ‘in the past’), ‘is equal to’ (instead of ‘exactly’), ‘is different from’ (instead of ‘not’), ‘is in the last’ (instead of the advanced edit ‘7 days ago’) and ‘is not in the last’, along with other presets, including ‘is valorised’ and ‘is empty’.
These new additions will allow you to filter contacts with greater precision and ease, enabling faster and more efficient operations and a more intuitive and functional user experience. With these new options, you will gain more flexibility and clarity in your activities.
Collect more data from your contacts
When creating a single or multiple selection type contact field, you can pre-load Italian regions as options. You can then easily create an ‘Italian Region’ field, as you already did for provinces or an NPS type evaluation. This functionality allows you to collect more detailed information on your contacts more quickly.
Import contacts without stress
We have made changes to make importing contacts faster and more efficient.
For example, when you create a new contact field during import, the name of the new field is automatically filled in by taking the column header from the imported file. As another example, you can now set the field immediately as belonging to the global database, without further complications.
Manage
Smoother and more intuitive password change
We have made the password change process simpler and more intuitive. Now, when you request the change, you will find the security rules clearly indicated, with ticks that turn green as you meet the requirements set for your account. Only at the end of this process will the save button be activated, assuring you that your new password will be strong and conform to security standards, thus protecting your data.
Thanks to these improvements, changing passwords becomes a smoother and more secure operation.
Sender domains under control
We are implementing an error notification system for sender domains. Weekly notifications report errors detected on sender domains and recommend corrective actions, such as the correct configuration of DKIM.
The notifications will now also cover domains used for sending, but not configured in the platform, ensuring that no domain is overlooked. Thanks to these improvements, managing sender domains will be easier.
Are you a developer? A new dedicated collection
Whether you are a beginner or ready to go deeper, we are here to offer you support through clear documentation and practical examples. We like open source, collaboration and making developers' lives a little easier.
You can find the complete documentation of the REST API here. In addition, we have published a collection on Postman that allows you to easily explore all REST endpoints, ensuring you always have access to the latest functionality. Alternatively, you can download the collection to use it offline.
We are excited to support you on your development journey!