Getting Started and Setup
- Understanding email deliverability
- What the Brand Protection Score is and How to monitor
- How to create a sender domain and configure DKIM
- How to create a web domain
- How to associate a web domain with a sender domain
- Where to set a web domain
Insights and Best Practices
- What a web domain is
- Hard bounces and soft bounces
- What Google Postmaster Tools is and how to configure it
- Automatic Clicks and Email Security Systems: Impact on Click Statistics
- Microsoft requirements for senders: what to do to prevent emails from being blocked
- Google and Yahoo: guide to sender requirements
Monitoring and Troubleshooting
Compliance
- Tracking pixels in emails: what changes with the Garante's new guidelines
- Magnews tracking pixel: functionality, data collection and preference management
- Tracking opens and clicks in emails
- Cookies used by web conversion tracking
- What is the Denies consent to tracking (ID: NOTRACK) field and how does it work
- How to set up a signup form with Privacy Policy and separate management of consents for marketing and profiling purposes