Deliverability & Compliance

Getting Started and Setup

• Understanding email deliverability
• What the Brand Protection Score is and How to monitor
• How to create a sender domain and configure DKIM
• How to Create and Configure DMARC
• How to create a web domain
• How to associate a web domain with a sender domain

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Insights and Best Practices

• What a web domain is
• Hard bounces and soft bounces
• What is Google Postmaster Tools and How to Set It Up
• Automatic Clicks and Email Security Systems: Impact on Click Statistics
• Microsoft requirements for senders: what to do to prevent emails from being blocked
• Google and Yahoo: guide to sender requirements

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Monitoring and Troubleshooting

• Sender Domain Troubleshooting
• How to monitor your sender domain's spam rate on Gmail in magnews
• What to do if the Spam Rate on Gmail is high
• Web domain Troubleshooting
• How to monitor blacklisted domains

FAQ

• How can I stop my emails from going to the Gmail Promotions tab?
• Why do emails I send to privaterelay.appleid.com contacts result in hard bounces?

Compliance

• Unsubscribed contacts: withdrawal of consent and anonymisation of data
• Cookies used by web conversion tracking

Pixel Tracking

• How to set up contact tracking
• How to set up a signup form with Privacy Policy and separate management of consents for marketing and profiling purposes
• Magnews tracking pixel: functionality, data collection and preference management
• How to set up a form with Privacy Policy notice and dedicated management of marketing consent
• How to set up a Preference Center for email tracking management
• Tracking opens and clicks in emails

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