Content Assistant: generate content from a web page
Writing email copy can take time, especially when starting from content already published on a website or blog.
The new Content Assistant allows you to automatically generate a draft from a URL: just select the source, define the type of content you want, and get a ready-to-use draft as your starting point.
A practical tool to speed up content creation while maintaining editorial consistency.
Marketing Assistant: check the accessibility of your emails
In the Marketing Assistant section, you’ll now find a new tab dedicated to accessibility: a tool to quickly check whether your emails are readable and inclusive, according to key WCAG standards.
You can review color usage, text structure, presence of alt text, content language, and more. A practical support to help you communicate more responsibly and effectively, for everyone.
Media library: organize files into folders and subfolders
When your content grows, organization matters too. The media library (both global and journey-specific) now lets you view assets in a tree structure: you can create folders, subfolders, and move files more easily.
A simple way to manage large volumes of digital assets and stay organized, even in the most complex projects.
Report Breakdown: segments and performance for more granular analysis
Want to understand how users behave based on a specific geographic area, spending range, or email domain? The new "Breakdown" report lets you analyze opens, clicks, conversions, and unsubscribes based on a contact field of your choice. A valuable level of detail to build more effective clusters, refine targeting strategies, and identify areas for improvement.
Dynamic Feed: dynamic content based on field values
You can now automatically generate personalized content for each recipient based on the values of one or more profile fields (e.g. city, interests, customer type).
No need to build complex relationships or conditional structures: you configure the feed once, and the message adapts on its own. A powerful ally for large-scale automation.
Conversion charts: view day-by-day trends
In the report dedicated to conversion goals, you’ll now find new charts that show the time-based evolution (daily, weekly or monthly) of total, “supported,” and “last click” conversions.
A clear and insightful visualization, useful for spotting peaks, identifying time-based correlations, and better evaluating the effectiveness of your marketing actions.
Communication insights: customize view and data export
In the communication list, you can now choose which metrics to view and for which time period. That’s not all: the CSV export also adapts to your preferences, allowing you to include only data that really matters. This way, every file is instantly ready to be shared or used for in-depth analysis.
Google Analytics UTM: consistent tracking, even at scale
Avoid manual work and ensure consistent tracking: you can now automatically apply UTM parameters to your communications based on rules defined per domain. You can include custom properties, communication type, or asset involved - making it easy to measure everything, without the hassle.
Countdown 7.0: more style, more fonts, same impact
With the new version of Countdown, you can customize the timer using Google Fonts, keeping your brand style consistent. The font is automatically loaded and managed, so you can focus solely on creativity. The timer updates every time the message is opened, ensuring a real-time experience.
Web domain SEO: configurable SEO fallback at domain level
You can now set the robots.txt file not only at the journey level but also for each web domain. This fallback configuration is designed to give you greater control and consistency in how search engines index your content.
Conditional preheader: personalize the preview, not just the subject
If you send emails with personalized subjects based on the segment, you can now do the same with the preview text. A small detail often overlooked, it enhances consistency and encourages opens.
HOW CONDITIONAL PREHEADER WORKS
Web domains in draft: configure and complete anytime
When configuring a web domain, you no longer need to wait for everything to be ready to complete the setup. You can now save it as a draft, keep the entered data, and return at any time to finalize the configuration.
Automated flow publishing: activate or deactivate the automated flow with one click
The automated flow publishing algorithm has been improved: you can now deploy or pause an automated flow more quickly, thanks to an optimized process designed even for complex environments.
New actions for creating random distributions and samples of contacts
Need to manage progressive sending or warm up your sending domains (for example, on Gmail)? You now have two new batch actions that allow you to easily create either a random distribution or a random sample of contacts. This lets you segment your subscribers and create dedicated audiences to better control sending volumes and test your campaigns more effectively.
And that’s not all — use the two new actions to create random audiences and test your strategies.
More powerful and user-friendly code editor, with new search features
For those working in the advanced editor (developers and expert users), we’ve updated the code editor libraries for email communications and templates.
You now have a new, more effective search bar, tag and bracket highlighting, auto-closing tags, improved indentation, and the ability to collapse complex code blocks. Tools that make editing more practical, clearer, and faster.
Easily link your templates to a source template
If you’ve previously saved templates that aren’t linked to a source template (such as Inspire), you can now associate them quickly and easily.
This way, your templates can benefit from updates, new features, and fixes — a helpful way to keep your templates aligned and always up to date, without having to start from scratch.