In this article you will find the key concepts to help you navigate magnews: a selection of terms that are most often misunderstood or confused, explained in a simple way.
It will help you understand what things are called, what they mean and how they relate to each other, so you can move around the platform with more confidence right from the start.
Account & setup
Account
It is the magnews environment for your organization, meaning the “container” where databases, assets, automations, users and settings live. In practice, everything you do in magnews happens inside an account. We generally recommend one account per organization, so your work stays organized and easy to consult in one place, even as your business grows. Learn more
User
These are the people authorized to access magnews.
Each user has a profile (with all their information) and a role, which through its permissions determines what they can see and what they can do within the platform. Learn more
Profile
It is the set of information associated with a magnews user (for example personal data, settings and preferences) that identifies the user within the platform. Learn more
Role permissions
These are the authorizations associated with a role that define which features and operations a user can view or perform in magnews (for example creating content, managing data or viewing insight and reports). Learn more
Role
It is the set of permissions assigned to a user that determines what they can see and what they can do within magnews (e.g. creating communications, managing databases or viewing insight and reports). Each user can access specific features based on their role, enabling or restricting critical operations. Learn more
Contacts
Database
It is the container that holds a set of contacts organized according to criteria defined by platform users (e.g. origin, interests, products/brands, consumer type). Learn more
Contact
A contact is a person stored in the database to whom you can send communications or associate actions and information. Each contact has data (contact fields), can belong to one or more audiences and has an interaction history with your initiatives. Learn more
Global database
It provides a "view" that includes all contacts across different databases and allows you to perform cross-database actions on all contacts (e.g. sending Christmas greetings or Black Friday promotions), regardless of their original database. Learn more
Audience
These are the targets of your communications; you can also think of them as groups of contacts within your database. You can use them to segment your contacts into groups to use in different contexts within magnews. Learn more
Static audiences
A manually managed set of contacts: contacts are added or removed by the user (or by specific activities) and it does not update automatically based on rules. Learn more
Dynamic audiences
A set of contacts that updates automatically based on defined rules, filters or parameters (e.g. characteristics or behaviors). Contacts enter and leave the audience automatically. Learn more
Contact field
It is an attribute that contains information about the contact, for example: first name, last name, email or region. It can be global, system and database-level. Learn more
Blacklist and greylist
These are lists of addresses (email and/or phone number) that are permanently (blacklist) or temporarily (greylist) blocked after message sending attempts that resulted in bounces.
In practical terms: blacklist = permanent block; greylist = temporary restriction/control. Learn more
Automation
Automation
This refers to marketing automation meaning the set of rules and paths that allow magnews to perform actions automatically (for example sending communications) based on events, conditions and timing, without manual intervention every time. Learn more
Workflow
It is the operational flow of automation, a sequence of actions, events or decisions that includes sending emails and SMS, triggered after a specific contact action. It enables simple automated emails, as well as complex multichannel automations. Learn more
Node
It is a single step in a workflow that defines an action, event or decision (for example sending a message, waiting or checking a condition). Learn more
Session
It is the execution of a workflow on a single contact: each time a contact enters a workflow, a session is started that follows the flow step by step.
Journey Lab
Journey
It is the “path” designed to guide the contact over time, meaning how you think about the user journey (from first contact to conversion, or from customer to repeat purchase). You can use journeys to separate different workflows or activities and organize them by departments, initiatives, brands or any other structure you need. This term is often confused with workflow: in short, the journey describes the path, while the workflow is the logic that makes it happen. Learn more
Asset
It is a reusable element that you create and can link to activities; it can be a communication, a transactional message, a landing page, an on-site message or a workflow. In practice, assets are the “building blocks” you create and then use in your initiatives.
Brand Kit
It is a feature that allows you to define your brand identity by setting its visual characteristics (logo, colors and style), so they are always available, automatically, as a starting point for your initiatives. Learn more
Campaign
It is an initiative with a specific goal (for example a promotion, an event or a launch) that can include one or more communications, allowing you to organize and review together activities and results tied to the same goal.
Channel
It is the medium through which a communication is delivered in magnews, i.e. where the message is sent (for example email, SMS or WhatsApp).
Communication
It is the term used to indicate a message (newsletter or DEM) that you send to your contacts through one or more channels (e.g. email, SMS or WhatsApp), and that can be part of a campaign, meaning an initiative with a goal that includes one or more communications. Learn more
Transactional
Related to a service action or need (e.g. confirmations, operational notifications).
It is not a newsletter/promotional message: it is a functional message linked to an event or a contact request.
A/B split
It is a testing method for email communications in which you create two versions of the same communication (version A and version B), send them to two groups of recipients and compare which performs better based on the selected objective (for example click or open); based on the result, you can then send the winning version to the remaining audience manually or automatically. Learn more
Web
Landing page
It is a set of web pages created for a specific purpose: collecting sign-ups, leads or data, or guiding the user toward an action. Learn more
Survey
It is a questionnaire you can use to collect information, preferences or feedback from contacts through structured questions; responses can be used for analysis, profiling or to trigger subsequent actions and automations. Learn more
On site message
It is a message displayed directly on the website while the user is browsing; it can be a popup, banner, embedded, etc. It is useful for immediate and contextual communications (for example alerts, suggestions, calls to action), without going through the email inbox. Learn more
Insight & report
Insight
It is the area dedicated to results analysis; within it, for each asset you will find dedicated reports , meaning all analyses that collect and present performance data for your activities (to measure results and behavior). Learn more
Funnel
It is a “funnel-shaped” representation that shows how many people/actions move from one stage to the next, highlighting where the audience drops off and where the journey performs best.
Conversion
These are the goal actions you want to achieve (e.g. sign-up, form completion, request, purchase…); conversion goals allow you to track and measure the most important actions performed by your contacts, such as a purchase on an e-commerce site or downloading a resource. Learn more
Bounce
It occurs when an email is not successfully delivered or is rejected by the recipient's mail server. Learn more
Soft bounce
It is a temporary issue (e.g. mailbox full or server temporarily unavailable). Learn more
Hard bounce
It is a permanent (non-transient) error; delivery is impossible (e.g. invalid email address or domain). Learn more
Integrations
App
They are available in the app center and act as connectors, linking magnews to other tools/systems to exchange data and enable integrations (for example importing information, triggering automations, enriching profiles, etc.).